Apart from the films themselves, one of the most best things about being a fan of the cinema is the artwork used to sell the movies. Collecting movie posters is a popular hobby, revitalized now by the alternative or “mondo” posters. Kevin Burke’s documentary 24×36 is a look at the history and future of movie posters and collecting.
Starting before the age of the cinema with the birth of the poster itself and how it became a part of movie advertising. The different kinds and sizes of posters and how they evolved are covered along with the interest in collecting them. From there it moves into the rise of the mondo posters and the collector’s market for them. There’s almost as much attention paid to the legalities and issues caused by licensing as there is to the ways of creating and printing the posters. It’s a thorough look at both the art and business of movie posters.
Through interviews with artists, filmmakers and owners of the companies commissioning the alternative posters we get a sense of what drives them to create these pieces and to pay sometime incredible amounts of money for them. We also learn why mainstream studio moie artwork has become so bland that people are seeking out these alternative versions. There are a lot of talking heads in 24×36, but given the subject matter that’s unavoidable. Thankfully what they’re saying is often fascinating and it’s punctuated with lots of great artwork.
A must for poster collectors, 24×36 will still be interesting to fans of cinema an art. Currently playing the festival circuit, we’ll hopefully see this get picked up soon.